Well known Passenger Transport Authority, Merseytravel, approached us with a brief to design a logo for a new concept they were piloting called ‘Mtogo’. Mtogo will be a combined ticket office and convenience store operating out of nine Liverpool Trail Stations. Working alongside Merseytravel’s Publicity Department we created a clean, modern looking brand mark that would appeal to their target audience and stand the tests of time.

M to go stores are an integrated part of the passenger journey. We have focused on people’s needs while they are traveling: some people simply need a ticket as fast as possible, whereas others arrive early at the station and want to buy something to eat.

Merseytravel wanted to retain some of the visual elements from their brand to retain consistency and visual recognition for customers. By preserving the circular ‘M’, the Merseytravel typeface and colours from their palette we were able to create a unique and distinguishable logo that could be used across all ‘Mtogo’ marketing collateral.

We really enjoy working with Merseytravel and their Publicity Department and we look forward to many more exciting projects in the future.

Reasons for brand creation:

• Logo designed for new ‘Mtogo’ convenience stores which will enhance the customer experience of Merseytravel’s customers.

Our Approach:

• Understanding customers and focus on people’s needs while they are traveling.
• Add more emotion into what is normally a functional experience A link to the choice of products and services, as well as messaging, directly to passengers’ needs.

Our Solution:

• A logo which could be used for better exterior and interior signage and branding A logo to better communicate offers: colour finishes are more inviting and graphics are clearer and simpler A logo to improve merchandising – make products easier to find/pick up.

What we delivered:

• A logo for ‘Mtogo’ stores that fits in with the existing Merseytravel and Merseyrail branding.

The Results:

• Stores have become an integrated part of the passenger journey Merseytravel can target customers for specific journeys.