Scantec approached ADM to rebrand their business with a new and fresh approach. The company’s vision and values were a real factor in how we approached the new brand. Focusing on the word ‘can’ to give Scantec a positive attitude, facilitate change and allow them to see themselves as one voice. It makes their messages an integral part of their new brand.

Scantec Personnel was established in 1990 supplying temporary and permanent staff to the Technical, Engineering and Scientific sectors throughout the UK and Overseas. Scantec specialises in the Engineering, Scientific, Manufacturing, IT and Technical Sectors. Scantec provides highly qualified and experienced personnel in a compliant and professional manner on both a permanent and temporary assignment basis.

The rebranding process began by brainstorming and sketching initial ideas which we were then refined and a finished document was presented to the Scantec board. We presented a selection of mood boards to demonstrate the direction their branding and media style should go. This included logo references, photography styles, possible tone of voice, marketing tools and event space ideas.

Scantec is a fantastic company to work with who are very open to our creative suggestions and design ideas. We look forward to working with them for many years to come.

Reasons for rebranding:

• After 25 years, it was time for a new approach.
• Competitor re-branded, forced into action.

Our Approach:

• We felt the business needed a big idea.
• One that the whole industry would recognise.
• One that would give the business an individual character and make them stand out from the crowd.
• A brand that would work across all media.
• An idea that could grow with the business.
• A positive message that would be equally effective internally and externally.

Our Solution:

• ‘Can’ a word that’s been there all along, but hidden until now. It gives the business a positive attitude.
• It facilitates change. The brand becomes an integral part of the message.
• Most importantly… the new consistency of the brand will make life easier for the staff.

What we delivered:

• Brand Launch Event at St George’s Hall
• New Logo / Branding & Brand Guide
• Printed Leaflets for 13 Divisions
• Interior and Exterior Signage
• Website
• Stationery Standardised all internal collateral
• Exhibition / Event Stands
• Email Marketing Campaigns
• Photography
• Bus Side & Billboard Advertising
• Powerpoint Presentations
• Business Plans & Overviews

The Results:

• Business Growth > From 7 to 13 Divisions
• Cash & assets increase More recognisable within the industry