Silverberg Opticians


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ADM partnered with a Liverpool-based digital agency to rebrand Silverberg Opticians.

Silverberg’s is Liverpool’s premier independent opticians offering the very best in designer eyewear, contact lenses and state of the art eye care.

Their attention to detail and high-level of customer care was a real factor in how we approached the new branding. Abbreviating the company name to form the ’So’ brand – an idea that would work with the name Silverberg Opticians as well as being a memorable marketing hook.

We started by creating logos, keeping their existing brand colours to retain links with the past.

A selection of mood boards were presented to demonstrate the direction their branding and media style should go. This included logos, photography styles, marketing tools and internal and external signage ideas.

We’re proud of all the work we do, including projects through our partner agencies.

Reasons for rebranding:

  • The brand needed to be updated.
    To fit in with USP, products and clientele.

Our Approach:

  • We felt the business needed a big idea, one that the whole industry would recognise – one that would give the business an individual character and make them stand out from the crowd.
  • We wanted to create a new way of thinking.
  • Something that can be reproduced far easier across the many aspects of marketing: Publications, TV coverage, websites, mobile devices and merchandise.

Our Solution:

The ’So’ Brand…

  • An idea that could grow with the business and that would work across all media.

Adding positive words:

  • ‘So’ Fabulous
  • ‘So’ Cool
  • ‘So’ So Him/Her
  • ‘So’ Silverberg

What we delivered:

  • New Logo / Branding
  • Interior and Exterior Signage
  • Website
  • Stationery
  • Standardised all internal collateral
  • Email Marketing Campaigns
  • Photography

The Results:

  • Business Growth
  • Cash & assets increase
  • More recognisable within the industry