ADM partnered with a digital agency to work on the brand creation for Tipsy® Flavoured Waters.
Tipsy® Flavoured Waters are a new alternative to spring waters, tonics and soft drinks. All 9 flavours are alcohol-free with no artificial colourings or flavourings, zero fat and zero calories.
A selection of mood boards were developed and presented to demonstrate the direction their branding and media style should go. This included logos, photography styles, marketing tools and press adverts.
The Tipsy® Brand Identity encapsulates the key attributes of the brand to form a powerful marque. The photographic style is an expression of the brand it represents. Each bottle of luxury premium water has a decorative sleeve inspired by art.
We worked closely with Tipsy® throughout the whole design process to ensure we delivered a brand that would work across all print and digital media.
Reasons for brand creation:
To create a product that could be marketed by online retailers.
What we delivered: